Get yourself noticed!
By Tracy Hargreaves - 1 December 2014
Can you describe any of the people who were sitting at the table next to you the last time you were out for lunch, dinner or coffee?
The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.
Now the number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in a marketing activity and then be done. Marketing and PR must be an on-going process in order for it to be successful.
So why do prospects need to hear your message so many times before taking action? If you are doing your marketing well, you are targeting the right people; your ideal customers. You have created powerful marketing materials that use language your target audience relates to. You speak to their major problems and how you can solve them.
Why don’t they jump to their feet and grab what you have to offer the first time they see your message? The truth is that nine out of ten people will be totally oblivious to our ads and media coverage never mind our messages.
There’s so much competition out there, you can easily get lost, so what can you do to get yourself noticed?
· Have a consistent plan and a regular presence through all marketing activity, not just one. Whether this is through social media, adverts, media relations or events.
· Quite often a decision is made on the most recent correspondence/flyer that lands on someone’s desk or arrives in your inbox. No one wants to be routing through paper or emails to find contact details.
· Remember it takes time. Decisions aren’t made overnight and you need to build up your trust.
· Set aside regular times to engage in marketing activities, even when you’re busy. If you continue marketing even when you’re busy, you’ll have fewer slow times.