The Top 5 Social Media Hiccups:
By Emma Templeton - 20 October 2014
Number 5: McDonald’sWhen posting content online it’s important to know what others think of your brand. This was the mistake that McDonald’s made back in 2012 with its #McDstories campaign.
Number 4: American RiflemanThe National Rifle Association appeared to ignore the rules of postponing scheduled tweets following the tragic Aurora shooting in 2012:
Number 3: Celeb Boutique#Aurora was soon a common sight on twitter as people began tweeting about the event. However, Celeb Boutique obviously didn’t do enough research into the use of their hashtag when they posted:
Number 2: EpicuriousAlthough it is important to tweet about current news and goings on in the world, attempting to promote your products on the back of a national tragedy is a definite ‘NO’. Food site Epicurious received masses of negative feedback after posting these tweets about the Boston Marathon bombing in April 2013:
Number 1: TescoScheduled tweets are a great time-saver and can really help you to boost your company’s online presence. However, it’s important not to rely on them too much, as Tesco demonstrated following its ‘Horse meat scandal’:
Another great example of forgotten scheduled tweets!
Always remember when posting online: do your research into any articles or hashtags you use, check every post before you send it out and remember your scheduled tweets!
Social media has so many advantages but always remember the risks! Misuse could lead to damage of reputation and in a world where many people rely on a digital and online presence, this could spell #Disaster!Happy Posting!