Email: ideas@writeanglepr.co.uk Telephone: 01772 450 990

Latest Post

Posted in: Our views on the news 0 Comments

Average Rating:
Bookmark and Share
Follow us on Twitter

The success of #nomakeupselfie

 

Photo: Paul Swan/Twitter 

 

Making excellent use of the most popular word of 2013 ‘selfie’, a recent social media craze has swept the nation, all in the name of charity.

 

Surprisingly not the brainchild of a PR, advertising or creative agency, the #nomakeupselfie ‘campaign’ has raised more than £8m for Cancer Research UK and was born from women taken photos of themselves with no make-up on.

 

Whether everyone who posted their #nomakeupselfie donated to charity is another matter – even Katherine Jenkins and Gwyneth Paltrow got involved - but regardless it was an extremely successful campaign and a great example of the power of social media.

 

The most surprising element of this craze is that it wasn’t started by a charity. But the intended recipient, Cancer Research UK, was quick to jump on the bandwagon and posted messages about how to support its work.

 

Although surrounded by a degree of cynicism and a number of spoof reactive campaigns, by the evening of 20th March, the #nomakeupselfie hashtag had been used 51,000 times on Twitter.

 

But it’s not all been plain sailing…#nomakeupselfie has also caused some confusion after people incorrectly donated to Unicef instead of Cancer Research UK.

 

By texting ‘donate’ instead of ‘beat’ people have donated more than £18,000 to Unicef, something with the charity is working with Cancer Research UK to sort out.

 

As a marketing communications agency that has specialised predominantly in PR, but also offers social media services, we love seeing great campaigns and the #nomakeupselfie craze is a fantastic example of people power that has caught the media’s attention.

 

It’s been great to see journalists reporting positively on a news story, rather than negatively, which has tended to be the trend with social media campaigns, such as #neknomination, which led to people sadly losing their lives by drinking strange concoctions.

 

I’m sure many brands will aim to achieve similar success to #nomakeupselfie with their social media campaigns, but the eternal cynic inside of me sadly thinks not.

Tagged with: #nomakeupselfie, Cancer Research UK, selfie, Twitter, Unicef

0 Comments for "The success of #nomakeupselfie "

Comments are moderated and will not appear until approved

Post a Comment

(required)
(will not be published) (required)
(required)